I built some of these lenses last year and continue to tweak some of the content. Squidoo is pretty cool. Its another social media website. Its kind of like facebook in that you can create pages of things you like. There is a social aspect to it, you can comment, interact and learn things about a lot of topics. The really neat function is the ability to connect to amazon.com and get a referral if you generate sales. Its how I first did the songs played on the Crossover with Jim Quick.